Creating the perfect color palette for each design project can be a time-consuming task. We might settle on a color scheme, only to change our minds five minutes later.
Sometimes we’ll feel like we’ve found a solid set of colors, but don’t know how to make them work together in the project we’re working on. Sometimes it seems like we don’t have enough colors or too many colors or the wrong combination of colors.
How is it that some web designers seem to be able to come up with the perfect color combinations in the work they produce? How much of a role does choosing the right color palette play in web design?
We’re going to explore some of the most popular colors being used in modern web design in the hopes of understanding why certain colors are used for particular websites. At the end, we will conclude with a list of tools to help you select colors. Read more…
Jun 15 2011 by
The usual question: Over the past 30+ years as a consultant in the field generally known as human factors engineering (aka usability engineering), I have been asked by hundreds of clients why users don’t find their company’s software engaging. The answer to this persistent question is complex but never truly elusive. This question yields to experience and professional usability analysis.
The unusual question: Surprisingly, it is a rare client indeed who asks the opposing question: why is an interface so engaging that users cannot stop interacting with it? This is a difficult question because it requires cognitive reverse engineering to determine what interaction attributes a successful interface embodies that result in a psychologically engaging user experience. This question pops up when products become massively successful based on their user experience design – think iPhone, iPad, Google Instant Search, Nintendo Wii, Microsoft Kinect. Read more…
By February 6th, 2011 on
Responsive web design is undoubtedly a hot topic in web design right now. To some degree, the popularity of the concept of responsive web design is well deserved because site users are increasingly diversifying their methods of accessing a website.iPad, iPhone, Android mobile devices, desktops, netbooks — we’re in a time where our web designs must function in a multitude number of ways.
Let us explore the meaning and principles behind responsive web design. Read more…
Mar 14 2011 by
A Web form which works well on desktops won’t necessarily work on mobile devices. With the nature of desktop computers, Web forms are not designed to be efficient. Due to the constraints of a mobile device and its context of use, efficiency is extremely important when filling in a mobile form. This article offers strategies that you can apply to design a more efficient and less error prone mobile form as compared to your Web form. Read more…
Author: Chui Chui Tan Published: March 15th, 2011
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving through the proliferation of social media and other digital channels. In his article “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places,” he proposes a model for consumer and brand engagement titled the “Customer Decision Journey.” This model recognizes that customer experiences increasingly include online components, where their experience of considering and evaluating choices is constantly shifting and, after making purchases, their engagement with brands continues through social media channels. Read more…
By Michael Hawley Published: March 7, 2011
Just like the three laws that govern all of physics, there are a set of fundamental truths about how customer experience operates. And here they are, the six laws of customer experience:
1) Every interaction creates a personal reaction.
2) People are instinctively self centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don’t create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can’t fake it.
Jack Welch has been quoted as saying: ”Deal with the world as it is, not how you’d like it to be.”
When it comes to customer experience, these six laws describe how it is.
While some isolated situations may not follow these six laws, they accurately describe the dynamics of customer experience for large organizations. Anyone looking to improve customer experience must understand and comply with these underlying realities. Read more…
BY BRUCE TEMKIN Customer Experience Transformist & Managing Partner Temkin Group - July 2010